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The first step is the hardest

It is always interesting to start a new job. All the excitement of a new adventure and the hope promise it holds. As I start my second week as the Relationship manager, I have found myself thinking a lot about how to start. Who should I call first? What new modes of communication are there for me to use? Where are you professors hanging out? Can I get there too?

So I started by calling professors I know and building a list of ?new professors? I want to contact. I tend to think of picking up the phone first and e-mailing second.  I would love to know how you like to communicate.  It is funny how doing something that I naturally find effortless becomes an effort when it is my job.  Fear not though, I have taken those first steps and I am off and running. I will be contacting many of you to find out how I can help you THINK PARALLEL

Establishing a new relationship is often started with awkward gestures and some fumbling.  Having been an instructor for over 20 years, it is that feeling of a new class being taught to freshman. They are looking to you to instruct them and you are looking to them for signs that they understand. Inevitability there is those moments of crushing silence, where both sides are looking for clues from the other.    In some ways that is how I feel right now.  I want to help you; I need you to help me. 

I guess I need to just pick up the phone and call.

23/04/2009 12:46 PM

Wow - only 4 responses?

This seems to be my favorite word lately.  Just found another place to use it.  I was just looking at the number of responses we have received so far for our latest poll on the Manageability Developer's Community.  This poll has been out there for weeks and yet only 4 people have responded  (probably all Intel employees at that.)  All I could think was "Wow."  If you are wondering what the poll is asking, here it is:

This is actually very surprising to me since all I ever hear is how hard it is to develop code for AMT.  We thought for sure our developers would want to chime in on what features they would want to see simplified.  Needless to say, we won't be able to take this to our AMT engineering teams for input - there is simply not enough data.  Recently, Lance Atencio wrote a blog highlighting our last poll.  In the comments area, one of our SDK developers commented the following:

As a member of one of those product development teams you refer to, I just wanted to emphasize again how important this feedback really is to us. It helps us decide how to allocate our resources and prioritize our projects. So, thanks to you for the poll, thanks to everyone who answered. I especially want to encourage everyone working with Intel AMT to take the time to give us your input: it really does make a difference!

It's too bad that this is not how Social Networks work.  Lately I have been reading the "Groundswell" book and I'm beginning to understand why we get very little feedback from our users.  Here are some stats from our Manageability Community and our Discussion Forum:  In March, our Discussion Forum had 30 new threads (discussions) started with almost 19,000 views.  There were 42 new blogs created in the Manageability topic and they had almost 25,000 views.  Yet only 4 people have chosen to answer our Poll.  Again... Wow. 

We know you are out there, so why do we, at best, get 30 responses on our Polls?  Well, the "Groundswell" Book covers this topic pretty well.  The book segments the Social Media World using a "Social Technographics Profile"  (the groups of people who make up the ecosystem that forms the "groundswell.")

  1. Creators (21%):  they make social content - blogs, webpages, upload videos.
  2. Critics (37%):  respond to content from others - post reviews, comment on blogs, participate in forums, edit WIKI articles.
  3. Collectors (19%):  organize content for themselves or others, use RSS feeds, tags, and voting sites
  4. Joiners (35%): maitain profiles on social network sites and visit them
  5. Spectators (69%):consumers of the social content such as blogs, videos, podcasts, forums and reviews. This group does not comment but many will look at every single post that a forum gets and may even find great benefit.  They are silent; I call them "Lurkers."
  6. Inactives(25%): neither create nor consume

This profile explains a lot, although I think that for some Forums/Communities, the percentages my vary depending on how exciting the topic is.  I think that for our Community, there must be fewer Creators and Critics (those who are creating the most (like me) are being paid to do it, for example.)  And judging from how many new threads vs.  how many views, it might be reasonable to suspect that we have quite a few more Spectators than 69%.

I have had to explain to a number of my Intel Colleagues why their content did not get any comments (it is really strange to put something out there that you find to be great stuff and it is met with silence - one wonders if they should even bother.)  My response is always:  "Look at the number of views and look at the number of downloads - looking at the data is the only way to tell that your content is being consumed."

So, even though Polls aren't seeming to work (because the bulk of our audience are "Lurkers") we will continue to post them!  Our next steps is to try to figure out what our audience needs from Intel AMT and we'll let you all know.  And those who object will certainly let us know (if you are in the right category, that is.) 

My colleagues and I will now attempt to form the future of Intel AMT by telling "you" our audience, what you need and correcting that should someone tell us otherwise.  (Big Grin!)

23/04/2009 07:02 AM

Level Up 2009 - Game Development Resources

Hello All!. Well its been about a month since we launched the Level Up 2009 Game Demo Challenge, and I must say that things are off to a good start. We have had quite a few entries across all the categories, and also some really good plugs from some external websites. This is a great opportunity! Send in your entries before July 1st 2009!

I wanted to touch on some of the resources that are available to get your game to that next level -

For those of you in the process of designing you game, why not include Physics algorithms to give it that real-world behavior? I don?t know if you saw it or not, but you can now download a FREE evaluation copy of the Havok tools! The evaluation is a binary only bundle that includes libraries, samples, and technical documentation for software developers. They have also included the Havok Behavior Tool - a great way to add physically aware behaviors to your 3D characters. If you haven't already, check out the Havok downloads here: http://software.intel.com/sites/havok/

Another great resource for those developing mobile aware applications is the Intel Laptop Gaming TDK, version 2.1. This kit is a collection of API's for network connectivity, power management, display information, processor information, and now includes functions to add Ad-Hoc Peer-to-Peer networking capabilities. By including these functions in your code, you can effectively make your game "mobile aware" with very little overhead from you. We are hoping to see some innovate uses of the TDK with the Game-On-The-Go category. Check it out here: http://software.intel.com/en-us/articles/intel-laptop-gaming-technology-development-kit/

Last but not least, have you checked out our new Intel Graphics Performance Analyzer yet?
http://software.intel.com/en-us/articles/intel-gpa/. This new tool suite allows you to understand where the system and graphics engine is spending its time, and gives developers an opportunity to tune their code for the graphics parts. Think Vtune for Graphics parts. Is an excellent tool and worth a check out.

These are just a few of the resources out there to help you get your game to the next level. I'd like to hear what YOU typically use to develop a game. Leave me a comment!

Thanks for reading, Happy Coding!

Eric

23/04/2009 05:18 AM

Craig Barrett on Governments Fostering Innovation Economies

Recently I traveled to China and Vietnam where I met with government leaders to discuss education policy, telecom liberalization and the need to include IT in national stimulus packages.

This was my 15th trip to China and 4th trip to Vietnam over the last decade or so. Anyone visiting these nations is struck by the pace of change. The change is not random. It results from the focused actions of the governments and the industry of the people.

In this period of economic transition, governments have a crucial role in positioning their nations for long-term competitiveness. No one can do it alone - collaboration through public-private partnerships, a long-term view, high expectations from the education system, and the willingness to make and implement tough decisions are essential.

Looking at the stimulus package that China is implementing you get an idea of how they are looking forward in the 21st Century. The package includes many IT and physical infrastructure items as well as recognizing that incorporating the 800 million rural Chinese in any growth plan is absolutely critical. I moderated a forum in Beijing on Rural IT and what role it will play in bringing educational, health care and economic development advances. There was great enthusiasm for the topic.

And in Vietnam, I also saw the government taking many of the right steps - liberalizing telecoms, increasing access to PCs and broadband, and fostering a pipeline of talent. Although a socialist country, competition is at the cornerstone of many of Vietnam’s initiatives - e.g. telecom liberalization. Vietnam now has some of the lowest broadband rates in the region. Demand in urban areas for DSL currently outstrips supply - a good problem to have.

Vietnam needs to maintain the pace of telecom liberalization - with fixed DSL approaching its cost limit, WiMAX represents a fast and cost effective way for Vietnam to increase broadband penetration in both metro and rural areas.

After visiting both countries I remain convinced of the importance of digital literacy in our knowledge-based global economy. China has already worked with Intel to train over 1 million teachers on how to incorporate technology into the class room. On this trip we and Vietnam’s Ministry of Education announced our intention to put connected PCs in the hands of 1 million Vietnamese teachers and train them as well. Additionally we awarded 28 scholarships to talented Vietnamese engineering students who will complete their studies at Portland State University and then commence work with Intel upon their return home.

China and Vietnam are both working to foster an innovation economy and be better positioned for long-term national competitiveness. I see this trend everywhere including in the United States where President Obama’s stimulus package includes funds for broadband, digital health records, math and science education, basic research and much more.

While these national stimulus plans are good business opportunities for the technology industry, in the longer term there will be more emphasis on IT and its importance for education, health care, and economic development. The long-term impact on individuals worldwide could be more far-reaching. Perhaps that is the sunlight we see at the end of this economic recession.

Comments (0)
23/04/2009 11:41 AM

IT Managers Refuse to Play in the Playground

In the spirit of continuous improvement and site optimization, Intel has decided to begin consolidating communities here within Open Port.  The IT Playground was launched about a year and a half ago and was designed to be a fun zone dedicated to games and funny videos and other entertaining content.

There were some really cool rock videos posted for the Hard Rock Soft Rock campaign featuring Christopher Guest of Spinal Tap.There were promotions for games like Robobrawl and IT Manager 2 online games.But at the end of the day, there just wasn't any value created for you - our users.vPro Expert Center.

22/04/2009 12:12 PM

Parallel Extensions offer backward compatibility

Many developers are working with the features offered by C# 3.0 and .Net 3.5 to exploit multi-core CPUs. Parallel Extensions, which will be part of .Net 4.0 in Visual Studio 2010 are entering Beta 1. Luckily, they will offer backward compatibility.

Parallel Extension will offer a lot of interesting features related to multi-core programming. So, developers face many questions:

? ¿Is .Net 4.0 going to be backward compatible with my existing threading code? Luckily, the answer to this question is YES. You will be able to keep the existing code running while taking advantage of the new features. Besides, it will run faster because there are a lot of improvements in previous features offered by .Net 3.5.

? ¿Will I be able to take advantage of my training in threaded and concurrent programming? Another YES. Parallel Extensions offer new features that simplify the many multi-core and concurrent programming tasks. Your existing knowledge will be very useful to begin working with these shortcuts. You will see a lot of tasks really simplified. However, you have to understand what you?re doing in order to avoid problems.

? ¿Can I combine previous threading mechanisms with Parallel Extensions? Yes. You have to be careful with some issues. However, if you understand what you?re doing, it will work fine. For example, you can use a ThreadPool combined with PLINQ. If you use the right parameters to specify the degree of parallelism for the ThreadPool and PLINQ, you will be able to exploit the right number of cores.

? As they offer high-level concurrency structures, ¿Do I have to forget about hardware? No, no and no. Understanding multi-core hardware is the key to a successful parallelized application. A paradigm shift is needed.

Developers will be able to convert their code as needed in order to take full advantage of .Net 4.0 Parallel Extensions. There is no need to reconvert all the existing multithreading code. However, you?d rather take advantage of the new features as soon as possible.

22/04/2009 10:34 AM

Sustainability ? Awareness of Energy Use in the Office

First, Happy Earth Day Everyone!

A couple of weeks ago, I told you about a small proof of concept we conducting to measure energy use in the office environment and to then use that established baseline to test different energy saving methods.Today, IHow about you?-Mike

22/04/2009 06:42 AM

Embracing Change - an Intel Team's Adoption of Agile Practices

OK, like I promised in my previous blog, here is my first post on our team's Agile adoption journey with many more posts on best practices to come in the next few weeks.

Our team is a cross-geo team - made up of a development / engineering team in Bangalore and business stakeholders / program managers in the US. Even though we were delivering good, on-time releases using the Waterfall Methodology, we felt that the team could do better. The quality of our releases started to wane with lots of post-production defects. There were heroic efforts from some individuals and clearly they were leading, but a good number of folks in the team were followers. Working late nights and weekends was a commonly observed behavior. Our stakeholders wanted more frequent releases (at least 2 or more per quarter). Our attrition rates in the team were also quite high - touching 30% in 2006.

Clearly we needed a better approach for Software Development. to resolve some of these challenges Agile was starting to get quite popular in 2007. As a management team, we talked about introducing Agile in our team. We shared our analysis of the situation with the team and also our rationale for introducing Agile. There were many skeptics in the team, there were also a few that believed in it and were willing to give it a try. We had driven the Agile adoption purely top-down. There are always risks associated with such an approach. Firstly, the team does not accept the changes easily, they start resisting it. Secondly, it was quite easy to go back to old ways of operating.

This is when we decided to get some external consulation help and hired some Agile coaches. This approach worked well for us. The coaches trained us on the methodology, showed us how its done and practically hand-held us through the adoption. They were with us for almost 6 months and once we gained some confidence in our ability to do it ourselves, we let go of them and started practicing it ourselves.

This was difficult in the beginning, but then we adapted to it quite well. We stuck to the approach. We created metrics to measure our progress. We created surveys to measure the maturity of the Agile practices. We relegiously used retrospectives as a way to improve ourselves. We took "what can go better" feedbacks from the team very seriously, assigned AR's for the team members to go resolve that and made small course corrections.

OK, but what about the results.... The results we achieved through this process was very good. Quality improved significantly. Productivity of the team improved 3X. Our stakeholders are happier. Team is happy (0% attrition and no overtime worked in the last 2 quarters).

We have more to go in this journey, but its immensely gratifying to see that teams can achieve lot of great things, if they work hard at it and stick to a strategy.

I'll share some best practices we've learnt through our Adoption of Agile in my future blogs. Stay Tuned !!

Raj

21/04/2009 05:56 PM

When Xeon 5500 series ?Nehalem? servers are just not enough?

Sure, Intel® Xeon® 5500 Series Processors represent a quantum leap forward in terms of both performance and energy efficiency. That has been proven in a number of test results and reviews.  But for your back-end data demanding enterprise app deployments, large scale server consolidation or virtualization of business critical applications, Intel® Xeon 7400 series processors offer outstanding performance and performance per watt in 4-socket servers. So, which platform do you choose, especially when this decision is likely going to be the key determining factor for capital savings, efficiency and TCO for your datacenter infrastructure? Well, you?re read a lot about Xeon 5500 series Nehalem servers over the last few weeks.  Let me share with you some reasons to consider a Xeon 7400 series 4-socket server when you are presented with the choice between Intel?s two best of breed products for virtualization.

4 Socket and above servers (Xeon 7400) are purpose built ? just like a large truck: They?re purpose built for your most data demanding enterprise applications like database and ERP, and for large scale server consolidation using virtualization. Large Trucks are also purpose built.  They?re purpose built for hauling large loads over long distances.   Now, you don?t buy a large truck to commute to work in.  You also don?t take your everyday commuter and attempt to haul large loads with it, because if you did you would be significantly undersized (you?ve all seen those cars on the road with rear tires about ready to pop under the weight of a palette of heavy goods tied on top). 

More Resources Matter for 4 Socket MP Workloads: The apps/workloads listed above benefit from the expanded feature set associated with 4 Socket Xeon 7400 based servers: more processors (4 vs. 2), more cores (24 vs. 8), more memory (32 dimms vs. 18 dimms), more I/O capacity (7 slots vs. 4) and larger cache (16MB vs. 8MB).  These features and what they enable are why MP Server buying patterns have remained stable with IT for the last 5 years and will continue to be stable for the foreseeable future according to IDC. 

But in today?s economy there may be MP customers out there that will want to push the envelope and attempt to deploy lesser expensive 2S systems for traditional 4S solutions. Would doing so pencil out from a TCO perspective? Let?s take a look at two Virtualization usage examples and find out.

Large Scale Server Consolidation: Where almost 2x the memory matters.

In this scenario, IT Manager is dealing with numerous corporate acquisitions across the country prior to the economic downturn, with servers that now need to be consolidated to cut costs quickly.  Goal is to convert 1000 older underutilized 2S servers.  He (she) converts these to 1000 VMs and transfers them electronically to the central Data Center.   He determines that these infrastructure apps when consolidated generally run into memory constraints before they run into processor constraints, so for his candidate solutions he compares a 4 Socket Server with Xeon X7460 processors vs. a new 2 Socket server with Xeon X5570 processors.   He fully loads both systems with 4GB dimms (128GB on 4S vs. 72GB on 2S), and assigns 4GBs memory for each VM deployed (enabling 32VMs per server resulting in 31 new 4S servers vs. 18 VMs per server resulting in 56 new 2S Servers.)

Now, he only propagates the 4S Solution with 2 Xeon 7400 Processors, which allows the IT manager to still use all 128GB of memory on the 4S Servers while paying lower VMWare licensing costs.  Price these systems out on Dell, HP, IBM?s or Sun?s website, and the Xeon X7460 servers will be in the $15k-$20k range vs. the Xeon X5570 based servers will be in the $10k-$12k range (i.e. roughly 1.5x higher for 4S vs. 2S server).  Add VMWare license costs, power/cooling, LAN/SAN cabling, and system maintenance costs and you?ll see the 4S solutions offer a lower cost per VM.

Virtualizing Business Critical Workloads: Where 3x the Processor Cores matter.

In the previous example, we were looking to maximize consolidation ratios.  In this example, we?re looking to achieve predictable high performance for a business critical app.  Solutions like ERP that are put into a virtualized environment perform best when run without oversubscription, where you set the same number of virtual CPUs to equal the number of physical cores available on the platform.  This helps deliver relatively more predictable performance for all VMs and is the way that IT@Intel intends to deploy ERP in a virtualized environment as they begin to test this moving forward (read more about this in the new whitepaper).  In this example, we?ll convert ~100 non-production ERP instances (i.e. the instances used for QA, Dev, and Production break fix).  We?ll assign 2 virtual CPUs and 8GB memory for each instance.  The four-socket Xeon 7400 processor based systems (with 96GB memory) will have a total of 24 cores and will have a list price of about $25k.  This allows us to run 12 Virtual Machines without oversubscription on the MP Servers and enables 100 ERP instances to be consolidated down to about 8 MP (4 Socket) servers.  Since the Xeon 5500 based Servers just have 8-cores, the IT manager decides to avoid oversubscription and deploys 4 virtual machines ? consolidating down to 25 DP (2 Socket) servers with 32GB Memory and a list price of about $8k per server.  Include the costs of the hardware, VMware ESX license costs, power/cooling, cabling, and Server maintenance ? the MP (4 Socket) solution here would also offer a lower cost/vm than the Xeon 5500 based DP (2 Socket) solution due to having 3x the processor cores on 4 Socket.

When you are deploying your most data demanding enterprise applications and implementing large scale server consolidation, Xeon 7400 based servers represent a very intelligent choice. 

Let me know what you think.

bryce

21/04/2009 03:00 PM

Sales Brief or Product Brief ? What is the Difference? ? Do You Have A Preference?

We all live in the information age and are bombarded constantly by more message and information than we can realistically consume (sorry for adding with this blog). I love Facebook, am involved in Linked-In and am exploring (as a newbie) Twitter. These forums and tools are really cool and if I wanted to, I could spend my life playing with them.  Last week, someone described twitter as a river of information and guided me to jump in and paddle downstream, not upstream.

So, that is the input I?m looking for on this blog. I just posted 2 documents as resources in the Server Roomabout the new Intel Xeon processor 5500 (Nehalem) product.

ð        Sales Brief? 2 page brief focused on the benefits of purchasing new servers

ð        Product Brief? 12 page brief focused on all the usages, technology and benefits inside the new servers

I?m told that people don?t like ?sales? briefs.  Personally I like short and sweet, but give me the tools to dig into more detail if I want. 

? that?s just my style ? What?s Yours?

1) Which do you like more, if you have a preference?

ð        Sales Brief

ð        Product Brief

2) What do you do?

o        IT ? I deploy server technology to benefit my business.

o        Sales ? I sell or re-sell technology to IT and business owners.

o        Developer ? I design and build servers or use them to design software products.

21/04/2009 11:11 AM

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